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商品編號： 9-591-011 出版日期： 1990/06/12 作者姓名： Quelch, John A.;Stern, Aimee L. 商品類別： Marketing 商品規格： 15p 再版日期： 1994/08/29 地域： United States 產業： Food industry 個案年度： 1987 - 1987
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Management is attempting to penetrate the California retail grocery market with the company''s line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.
涵蓋領域：
Product distribution;Marketing strategy;Sales promotions
相關資料：
Case Teaching Note, (5-591-063), 8p, by John A. Quelch, Paul W. Farris;Video Short, (6685), 0p, by John A. Quelch
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